Insightful Designs

Meet Peter, The Pickler!

He’s Pickled more than a Peck of Peppers in his time

Gender: Male

Age: 65

Occupation: Pepper Farmer

Technical Proficiency: Beginner

Motivation: growing the most flavorful peppers possible

Behaviors

• Spends time at local farmers’ markets and events, promoting his pickled peppers

• Passionate about peppers, especially the spicy varieties

Goals

• To perfect his pickling techniques to create the tastiest pickled pepper products
• To share his love of peppers with others and educate them about the different varieties

Challenges

• The unpredictability of weather and pests can affect pepper yields
• Educating consumers about the benefits of eating spicy peppers

Peter would like a simple way to interact and communicate with other pepper enthusiasts, that doesn’t take up a lot of his time

And his Application

A simple application where users can update information and communicate with each other

Functionality –

• 2 overly large buttons, easier to see and click
• Reduced options for simplicity
• Community Link to chat and message with others on the application
• Learn about different types of peppers
• Added a list for upcoming events like farmers markets
• Sign In option, to be able to chat, message or update pepper information
• Search option for quick access to pepper information

Design –

• Recommending a gradient yellow to red theme
• Recommending larger font with contrasting colors for higher visibility and readability
• Recommending a picture forward site with limited text
• Utilize the 2 large buttons as the home page image, not as just buttons to be clicked

Overall the concept is very easy to use and requires little technological knowledge to navigate.